The NFL's 2017 ratings slide was mainly fueled by white viewers and younger viewers
Data Won't Be Part of 'Thursday Night Football' Ratings Yet – The Hollywood Reporter
Nielsen, Prime spar over who really watches football
The NFL can't blame Trump anymore: It is facing a 'structural decline in viewership' - Vox
The NFL's ratings are down - but just who exactly isn't watching anymore?
's 'Thursday Night Football' Will Be Nielsen Rated – The Hollywood Reporter
Thursday Night Football ratings up in Week 4 - Sports Media Watch
Trumpets 'TNF' in $514B Year - Front Office Sports
SportsPro Wire: Sports business news and features - SportsPro
's 'Thursday Night Football' Will Be Nielsen Rated – The Hollywood Reporter
Nielsen will include 's own ratings for 'Thursday Night Football'
Data Won't Be Part of 'Thursday Night Football' Ratings Yet – The Hollywood Reporter
National Football League on television - Wikipedia