How Misread the NFL Ad Market — The Information
Thursday Night Football' on : Why You Need Prime, Not TV, to Watch Games - Bloomberg
Despite lower ratings, NFL still commands high ad rates
brings Thursday Night Football into the future with streaming TV
NFL ad sales jump 14% to record US$4.43bn for 2021/22, says study - SportsPro
Are networks regretting losing out on Thursday Night Football?
says 'Thursday Night Football' NFL stream draws record Prime signups
The future of the NFL is streaming. So is its advertising
Prime Video's 'Thursday Night Football' starts strong with 15.3 million viewers
Super Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else. - The New York Times
's 'Thursday Night Football' broadcast will use AI to tell fans if teams should go for it on fourth down
Prime Video averages 15.3M viewers in its NFL season opener for 'Thursday Night Football'