The NBA's $10 Billion Business - by Joe Pompliano
Will the NBA, MLB or NHL Overtake the NFL As America's Favorite Sport?
Chart: Americans Love the NFL, But Change Is Looming
$2,000,000,000 Game Makes Inroads to Lock Horns With the Big Four That Dominate America's Booming Business - EssentiallySports
Why the NBA will Surpass the NFL as America's Favorite Sport
If there is a first one, which of these sports leagues would be the 1st to put a team over seas, the NFL, MLB, NBA or the NHL? - Quora
Why the NBA will Surpass the NFL as America's Favorite Sport
How the NFL Became America's Sport, News, Scores, Highlights, Stats, and Rumors
The NBA, and not the NFL, is the league of America's future, US sports
Which League has the Best Playoffs: MLB, NBA, NFL, or NHL?
Global Conglomerates May Be Eyeing Your Sports Team. Look at European Soccer. - WSJ
Gallup has asked Americans their favorite sport since 1937. Football has been on top for half a century but has declined a bit recently. Baseball has gone from the clear No. 1
Will the NBA ever pass the NFL or MLB in terms of popularity in the US? - Quora
NHL Playoffs Start as MLS Expansion Brings Popularity Test - Bloomberg