Will the Rebrand of Washington's NFL Team Result in On-Field Success?
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The mishandling of the brand: The continuing failure of leadership on the business side of the Washington Commanders franchise - Hogs Haven
Washington Has A New NFL Team Name: The Commanders
Washington changes team name and Pat McAfee jokes about it
The Washington Redskins NFL team is changing its name — what does it mean for American sport? - ABC News
Washington Football Team set to announce new name, logo after 18-month process - The Washington Post
Washington Redskins losing money by keeping name - ESPN
Prepare for backlash. Be patient. That's the advice for Dan Snyder from those who led other team name changes
Why the Washington Commanders rebranding is too much and not enough
What's next for sale of NFL's Washington Commanders?
By Playing A Long Game, The Commanders Scored Big With Their Rebrand
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With Washington at 2-6 going into the bye week, I'm ready to throw in the towel - Hogs Haven
