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Sports fans love holding media experts accountable for bad predictions. Since 2015, Fred Segal has chronicled unprophetic sports predictions on the internet. His Freezing Cold Takes social media pages feature quotes and predictions from members of the sports world that have aged poorly or were, in hindsight, flat-out wrong.
Freezing Cold Takes: NFL: Football Media's Most Inaccurate Predictions--And the Fascinating Stories Behind Them [Book]
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Gators Breakdown: Reviewing Florida's offense ahead of Tennessee with Seth Varnadore
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