's 'Thursday Night Football' Coverage to Be Tracked by Nielsen - WSJ
Cowboys, not celebrities, drive NFL viewing among young women - Sports Media Watch
Nielsen Won't Incorporate 's Data on 'Thursday Night Football' Viewership - WSJ
's 'Thursday Night Football' NFL Debut Draws 13 Million Viewers - WSJ
NFL Sets Big TV Deals With CBS, Fox, NBC, ESPN/ABC
Marketing to Sports Fans Online, With Help From Google and Social Networks - The New York Times
NBC, ABC, CBS used Nielsen-fooling name changes for news in 2016-17; will sports follow?
NFL Archives - True Interactive
Nielsen disagree on Thursday Night Football viewership; does it even matter?
's first 'Thursday Night Football' broadcast beats forecasts
With Nielsen, Is Poised to Beat TV Networks At Audience Measurement
NFL Reportedly Near Deal With Google for Sunday Ticket Package